![received zen swaddle in mail received zen swaddle in mail](https://www.ohsosavvymom.com/wp-content/uploads/2013/04/Nested-Bean-Zen-Swaddle.jpg)
Some said they looked at the length of the paragraph to estimate time. Participants mentioned no estimated reading time with articles was bothering during the scenario task because they wanted to stick with shorter articles but couldn’t figure out how. Some participants feel from a news company receiving only weekly mail is not enough. Some participants need a reminder to be motivated to read News daily. 2/4 recurring users mentioned they like following “discussion” images on instagram that spark a debate and exchange of opinions in the comments section. The user wanted relatable content from specific categories or authors and to be able to decipher what’s trending so they dont have to spend time browsing. One of the most straight forward ones is to provide the user articles he/she might like on the base of a variety of parameters, including reading history, topics, and author’s work he/she enjoys.Īfter testing and conducting interviews I analysed all the input and came up with the following major pain points to address: Pain Point #1: Custom Experience There are of course multiple strategies possible, that pass through a long list of channels. These users have already been converted, so the aim here is to keep them in the funnel of reading more than an article consecutively and/or pushing them to open and read The Swaddle more than once a day. PersonaĪfter analyzing all the data above i created a persona that embodies the traits of the target audience.
![received zen swaddle in mail received zen swaddle in mail](https://images-na.ssl-images-amazon.com/images/I/51I1znsdn7L.jpg)
If you wish to re-read the article you have saved where and how do you read it?.After reading an article of your choice, do you see more suggestions and multimedia content related to the same topic?.When you open The Swaddle website how do you browse and find the content of your choice?.Task: How would you find the news category of your choice that is trending? Once found, how would you save it so you can read it later. But before you have finished reading an article you found interesting the play begins. “Imagine you reached the broadway theatre early & before the play starts you want to keep yourself engaged by reading/watching news or listening to a short podcast (if you have ear phones)that’s trending. 1 was an occasional user and 3 were recurring users. I employed the design thinking methodology as defined by the Nielsen-Norman group to validate my goals for this study & solve any problems for the existing & occasional user.Ī total of 4 remote Zoom interviews were conducted, where participants were asked to imagine the scenario below and carry out the task related to it. Design solutions for the pain points discovered during the process.To figure out the user’s pain points in terms of user experience navigation, information and accessibility.To prove the importance of a mobile app in keeping the user inside the funnel for The Swaddle for a better and personalized news reading experience.
![received zen swaddle in mail received zen swaddle in mail](https://a0.muscache.com/im/pictures/miso/Hosting-648495189887912116/original/6f6517e7-c55b-4ed6-b9dd-25acab441ed5.jpeg)
Centralize different channels that The Swaddle brilliantly uses ( You Tube & Instagram for instance ).A way to save articles & showcase estimate reading time.A way to follow specific Categories/Topics & Authors.A way to distinguish the latest news & trending stories.This lack can result in a loss of users, who might prefer other generalist newspapers that offer customization and filtering options. Customizing the user experience or accessibility.As introduced, however, despite the clarity, the site doesn’t offer any functions for the following : The Swaddle’s website is very clean, using a typographic pairing not taken for granted, which gives the site clarity, readability, a pleasurable visual design, but also originality. The Swaddle Website - UX Audit (The Pain Points) Despite the content is better than average regarding its quality, the website does not offer any personalization experience, nor a Mobile App does. It currently communicates through a variety of channels, including a website (primary), Instagram and Youtube Videos. The Swaddle is a Mumbai-based independent media company deeply committed to the diversity of perspectives in media narratives.